What SEO Does That Other Methods Don’t?
What SEO does is define a new way of conducting business online. SEO is a natural and ethical organic internet marketing strategy helping sites to become more visible and responsive to major searches on the major search engines like Google, Yahoo, and MSN. It’s a strategic process whereby your site’s relevant traffic (quality and quantity) improves above other sites on SERPs. SEO impacts your site’s position and ranking in search results.
Now, what SEO doesn’t do is supply you with a guaranteed sales boost. You won’t get rich with pay per click advertising. And you can’t just keep paying for clicks to your site hoping the ads keep trickling in. Your site will have to provide relevant and high quality targeted traffic to ensure that the ads stop appearing and that the revenue continues to flow.
There are various types of SEO packages available. For most people they go for the most popular packages because these are the most commonly used. But do those popular packages provide quality traffic and guaranteed results? In my opinion, not in most cases.
Search engine optimization or SEO is based on search engine rules. These rules determine which keywords and key phrases your web pages will show up for when users perform searches using popular keywords. The more relevant your web pages are to the keywords users enter, the higher your page will appear in search results. The higher your page appears in the ranking and listings, the higher your web pages will rank in the search results, and the more chances you’ll have of getting clicks to your web pages and sales.
That’s all good and well, but there are a few things that complicate this picture. To begin with, what seo does is to optimize your web pages and then target specific keyword phrases with high demand keywords. It’s no wonder then that popular keywords will be included in your optimization strategy. But search engine optimization isn’t enough. You must also create quality content that is informative and interesting to visitors and which will draw the attention of the search engine bots.
Quality content will also make it easier for the search engine bots to identify your pages and rank them. That’s why most successful SEO packages focus on creating high-quality content that will generate lots of inbound links. In order to do that, you must optimize the content yourself to satisfy certain needs of the search bots. For example, if you want your site to show up for a particular keyword phrase, you must create relevant articles with appropriate keywords and then submit them to directories, blog sites, forums, etc.
You may be wondering why you need to submit these items manually to directories, blog sites, etc. The fact is that the more back links you have from these sources, the higher your rankings will be. The search engines use complex algorithms to rank websites, but you can significantly improve your rankings by submitting your own original content to article directories, forums, etc. By doing so, you’ll create a “bait” to get your link onto the page and help it rank higher.
So, what SEO does above all else? In short, it organizes your site, generates natural traffic, and improves ranking among major search engine bots. And all of these are done without resorting to any pay-per-click or pay-per-sale advertising techniques. All organic traffic is free and comes from your targeted keywords. You just have to know how to do it.
With respect to the latter, you’ll have to remember that search engines view your web pages as databases. When you do a search for a particular term, the search engines will scan your web pages to see what is relevant. For example, if you are selling kitchen appliances, you would want to make sure that your website has proper product descriptions, plenty of links pointing to it, and a title tag containing your keywords. If you do all these, you should notice a positive result in your ranking.
Another factor that SEO does above all else is to make your web page appear as a natural search engine result. This is done by optimizing your titles, meta tags, and keywords. One thing to keep in mind is that search engines, and consequently, the bots that collect and analyze information about web pages are extremely cautious about changing their algorithms. If they find any evidence that your website is tampering with the way it ranks or is colluding with other websites to manipulate rankings, they will drop you from their lists or make your website unavailable to users. The reason why this is such a big deal is because search engine ranking is the foundation of what makes a lot of money online.
To sum up, it is not enough to simply have a good keyword phrase or keyword optimization strategy. What SEO does above all else is to make sure your keywords are used consistently throughout your page. It will also optimize your meta tags and title tags for the best search engine ranking possible. It’s one of the most important tasks that any webmaster needs to do to maximize traffic and profitability.