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For effective SEO, you must know the algorithm of Google’s search engine. Having an understanding of the factors that determine the search engine’s ranking is crucial, because it will help you create a better user experience, resulting in more conversions and leads. While over 200 factors are considered correct, thousands of updates to the algorithm have occurred since its inception in 2006. To stay ahead of the game, you must constantly monitor the latest changes and optimize your site for them.

Google’s algorithm considers different factors when determining search engine rankings, and it shows the most relevant results first and then presents the rest over successive pages. Therefore, by addressing the factors that determine SEO ranking, you will make Google aware of your site’s relevance and encourage people to click your links or visit your site. Here are some of the most important factors that affect search engine rankings. To improve your ranking, follow these tips:

Content relevance: To increase your ranking, your content should be relevant to the query. Content should be informative, and it should answer all the questions your readers may have about your topic. Content can include images, videos, and gifs. Image-rich content is more likely to be relevant to a particular query than a text-based article. Depending on your industry, this type of content may have a greater effect than text-only pages.

Diversity of link types: Diverse link types are more useful than links in sidebars, and Google tends to give more weight to contextual links than to links that are just placed on the sidebar. Too much link density may be a sign of spam and could hurt your rankings. However, too many internal links from other websites can help pass strength between pages. Using keywords in your URL also sends a relevancy signal to Google.

Content length: In the past, content length has been a debated topic in SEO. Some people believe that 2000 words is the maximum word count for a post. While this is the case, it should be kept in mind that content that is over 2000 words will get the most backlinks. Also, it is important to make sure the content is updated regularly. The length of content can affect your ranking, so it’s a good idea to check the length of content on your competitors’ sites.

Meta descriptions: Meta description is another important part of SEO. It should be descriptive and contain relevant keywords. Journalists use the “who” formula when reporting on an event. Using meta tags can increase the number of clicks received by your website by 300%. Schema markup is a hidden component of websites that tells Google about the content. This code consists of almost 600 types of information. You must make use of these attributes to improve your SEO ranking.

Algorithm changes are inevitable. Even though you’ve made great content and are riding the growth of the SERPs, an algorithm update can send your rankings into a tailspin. You must learn to adapt to these changes. If you don’t, your rankings can tank overnight. Don’t despair; there is hope. There are some simple tweaks you can make to help your site remain high in SERPs. You can also use tools like PageSpeed Insights to improve your website’s page load speed.