Why You Need SEO Services From Google?
Search engine optimization, or SEO as it is popularly called, is the process of enhancing the quantity and quality of site visitors to a particular site or even a web page by search engines. This is done by optimizing the site for better search rankings and getting the site listed on the first page of search results pages. SEO targets free traffic as well as paying traffic; organic traffic refers to visitors coming to the site without paying for anything and the other, the paid kind of traffic, refers to visitors who have paid for something visiting the site. Some examples of search engine optimization services offered by a number of companies are mentioned below.
The first type of SEO service offered by Google is called contextual link building. Contextual link building helps you get in the relevant links to your web page that are usually present on other sites related to yours. These relevant links come from other websites which are linked to the keywords that are contained in your content. You are then credited with a point each time the link to your page is clicked on and this credit is added to your score, which is based on the number of links that point to your page.
Keyword research is the second SEO service offered by Google. By conducting an in-depth analysis of your target audience, the programmers at Google identify the most searched keywords associated to your target market and create links on these keywords in your content that point back to your site. These services can be availed by contacting a keyword research company that is specialized in providing such services. The main advantage of this service is that it helps you identify the best keywords related to your business and helps you rank for those keywords.
On page SEO services are also offered by Google. They offer services like optimizing your sitemap, homepage, headers and footers. They also include additional services like Meta tags and ALT tags. These services are mainly required when you have developed a new website or have made changes to your website. The biggest advantage of these services offered by Google is that they help to improve your site’s ranking in the natural and paid listings of major search engines like Google, Yahoo, MSN and Ask.
Link building is another useful service that Google offers. This is done by adding the website’s URL to various web directories. These websites are generally owned by Google and they in turn have their own link popularity building methods. By getting yourself listed on these web directories, you increase the chances of visitors finding your website and hence increasing your page ranking.
One of the most important things that you need to do in order to succeed with SEO is choosing the right keywords. Keywords serve as a critical factor that helps Google understand what your website is about. There are many SEO services that will suggest you which keywords to choose, but in the end it is your job to choose the ones that suit your site best. While doing this, you have to keep in mind certain important factors like not using the same keywords for different pages of your website, keep the keywords relevant to the contents of your website and most importantly use the keywords density.
It has been seen that some SEO services have inflated the links numbers and this is because of an attempt to make the SEO rankings more important than the actual relevance of the content on the website. As a result, Google tends to penalize such sites. If your website contains duplicate content or it fails to meet the search engine criteria, Google will consider it as spam. Therefore, it is necessary that you check and recheck everything that you do include the linking strategies.
To be able to reap the full benefits of SEO services, you need to develop and maintain a good relationship with the search engine. This can only be achieved if you hire from a reputable SEO company that has been in the industry for quite some time. By choosing such companies, you not only ensure better business returns, you also get more attention and credibility from Google. Most of the SEO services offered are meant to provide higher rankings for your site but it should not be at the cost of quality. A good SEO company is worth its salt and it is always preferable that you stick with such companies rather than go for other cheap solutions.